Google Maps SEO

Get into the map pack,
not just the results.

The three businesses in the map pack take the calls, the directions and the walk-ins. We get you into those three.

The profile

Your profile is a landing page
you don’t get to design.

Google assembles it from whatever it can find. Fill it in properly and it sells for you. Leave gaps and it sells for whoever filled theirs in.

  • Calls Straight from the profile. Your site never enters into it.
  • Directions A route to your door, from a phone already in their hand.
  • Clicks The ones that convert best, because the intent is already local.
Position 1

Your Business

4.9 128 reviews

Roofing contractor

  • 128 Example St, Toronto, ON
  • Open · Closes 5 PM
  • (416) 555-0134

“Turned up when they said, cleaned up after, and the quote was the price.”

Illustration of a completed profile

A real audit

Top of the grid, forty miles out.

A moving company that came to us for organic SEO and then added Maps. This is the grid audit, exactly as the tool exported it.

Geo-grid audit showing position 1 and 2 across a 13 by 13 grid around Asheville
Geo-grid audit export · Asheville Area Movers · search term “local movers” · 8 August 2023
1.24
Average grid rank across every sampled point
100%
Share of local voice present in every result checked
13×13
Sample points over roughly a 40-mile span

An average grid rank of 1.24 means that at almost every point sampled, they were first or second — not just at the shop, but across the whole area.

Three things a profile lives on

Set it up once and it decays. These do not stop.

01 Freshness

A profile is not a setup task.

One that stops being updated starts sliding. Photos and posts are the cheapest signal you can send, and almost nobody keeps sending them.

  • Photos
  • Posts
  • Products & services
Someone photographing a bakery counter with a phone

02 Reviews

The part customers actually read.

We ask for them properly rather than hoping, and reply to every one. Google reads the replies too.

  • Review generation
  • Replies to all
  • Rating recovery
A business owner checking their phone behind the counter

03 Actions

Calls and directions, not impressions.

The profile’s job is to move somebody to your door. That is the number worth reporting, and it is the one we report.

  • Call tracking
  • Direction requests
  • Booking links
A work van moving through a city street at dusk

Also part of the job

  • Primary & secondary categories
  • Services, products & attributes
  • Hours, holidays & special hours
  • Questions seeded & monitored
  • Fake-listing takedowns
  • Messaging & booking links

A half-finished profile is a shop with the lights off.

Top three in the map pack in 60 days, or we keep working for free until you’re there.

Transparency

You see the same numbers we do.

Ongoing reporting and analysis, every month, in plain language — what moved, what didn’t, and what we are changing because of it.

  • Rankings tracked keyword by keyword
  • Google Analytics and Search Console, wired to your own account
  • A monthly breakdown of every task we actually did

Search performance

Last 6 months
Clicks
5,014 11× since Mar
Avg. position
3.2 from 25.4
Keywords in top 3
18 +15
Sample report — your numbers replace these

Ready to rank? Let's talk.

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